Cvs deconstructed: applying the killer CV technique - case study 2

This is our second guide (see first article) where we deconstruct a real CV and suggest changes to improve the impact and target it directly at the role being applied for. Note that some details have been amended for confidentiality reasons.

The original CV can be viewed in full.

Summary of Original CV

Overall, this CV has many of the elements we would want to find and does not suffer from some of the common mistakes when writing a CV. However, it can be enhanced to provide significantly more impact to get noticed. Remember, you only have 30 seconds of the reader’s time to achieve this!

Whilst examining the CV we are looking to identify opportunities to develop changes which will improve the impact and targeting and maximize the chances of:

1. getting read at all.
2. gaining that all important interview.

Our other articles discuss in further details how to target your CV and why a generalized CV does not work.

Before we look at each section lets look at the description of a job which the contractor is intending on applying for.

The Job Target

Title: Senior Consultant / Project Manager
Description: Our client is a leading independent technology and licensing company and are looking for an experienced Senior Consultant / Project Manager.

You must be able to:

• Work with scientific/technical customers to understand their needs.
• Liaise with core product developers to understand current capability and to feedback new ideas/requirements.
• Lead a team of developers to deliver a custom solution based on the core products.

You will have:

• Good customer facing skills.
• Significant team leading experience.
• Serious technical credibility in object orientated software design and implementation.
• 1st or 2.1 degree in relevant subject

Now, let’s look at each section in turn to see how it could potentially be improved to maximize the chances of getting to the interviewing stage.

Profile

The original profile:

This could do with some more substance and also needs to be addressing the job target which isn’t anything to do with trackside motorsports.

Let’s enhance it by stealing some phrases from the job description. A revised profile might look like this:

We put in ‘Experienced’ from the job advert together with the job title (now capitalized), and mentioned we wanted to be client facing. We also dropped the motor sports wording since it is irrelevant.

Now, let’s look at the next area on this all important front page.

Expertise

The original expertise:

This list is good in itself, but it could target the role better. The expertise should describe a list of skills you have that are directly relevant to the position to which you are applying. It should also have a combination of skills, both technical and personal.

Here’s a suggested revised version:

So, we have taken out some of the more obscure skills that are irrelevant to the target. If however, further positions are applied for that require the skills then they need to go back in. Remember that generalized CVs do not work. The golden rule is always tell them what they want hear and not your life story.

The skills have been more focused towards project management and consulting. Some additional ones have been added that compliment the requirements for liaising with clients to establish requirements. A technical one for OO was added, since the contractor has that skill which was omitted. We have also added some personal skills.

Achievements

A selection from the original text:

This area needs much attention.

Firstly, it is too big to digest and spills over to the second page. Remember the first page gets scanned quickly and not fully read.

Secondly, none of the points are actual achievements. Instead they are a list of things that have been done. The content itself is good, but it belongs in the descriptions for the roles in the employment section.

An achievement is something that you have done using your expertise, which had a measurable effect for your client which an associated benefit.

Here’s a suggestion for an achievement for the CV based on the information contained in the original:

Three more achievements are required that demonstrate you have used your skills (the ones that match the job spec) to achievement a measurable result for the client.

Bear in mind that the achievements section is one of the hardest sections to write. We have dedicated another entire article on explaining how to write an achievement on your CV 

Let’s now move on to page two and we open this with –

Career History

Here’s part of the original section:

This section is a little thin. Each recent role (within the last 5 years) needs fleshing out to demonstrate the gained experience that is relevant to the role being advertised. It would also be worth toning down the racing related work since the target market is different.

Here’s an example of an improved version:

Education

This is fine.

Training and Development

The original CV does not have one. It would be the place to list all the relevant courses and training.

Interests / Personal

Your marital status and mobility is irrelevant and can be removed.

References

These should be left off. Your ex employers will not appreciate getting phone calls from hungry agents looking to get leads to fill positions. Simply state they are available on request. References should really only be given after an initial interview.

Agents often try and gain these from you early on the pretence of their 'quality of service standards'. This is an old trick and the truth is they are just chasing down opportunities. Remember that if you are available then you might have left a position open elsewhere.

And finally....

The original CV has good content although some of it is in the wrong places. The achievements section needs an overhaul and the CV needs to be targeted towards the particular role.